Built for Scale
Engineered for Precision
Generic tools simply aren't equipped to handle the scale, complexity, and fragmentation of today's geospatial datasets. That's why we built METL — our proprietary ETL engine engineered specifically for advanced geospatial analytics.
Talk to Our TeamFrom Raw Geospatial Signals to Structured Intelligence
METL validates consent, harmonizes fragmented inputs, and transforms noisy location data into insight-ready intelligence built for targeting, attribution, and analytics.
Raw Signals
GDPR-compliant aggregators and IAB TCF consent signals
Fragmented, high-volume geospatial inputs arrive from trusted, consent-safe sources.
Consent-gated ingestion
METL Engine
Extract, transform, load, normalize, enrich, and QA
METL turns disconnected location events into structured, analysis-ready intelligence.
Normalization and enrichment
Structured Intelligence
PDPL-compliant, insight-ready datasets for activation
Trusted outputs power targeting, attribution, measurement, and geospatial analytics.
Raw Signals
GDPR-compliant aggregators and IAB TCF consent signals
Fragmented, high-volume geospatial inputs arrive from trusted, consent-safe sources.
Consent-gated ingestion
METL Engine
Extract, transform, load, normalize, enrich, and QA
METL turns disconnected location events into structured, analysis-ready intelligence.
Normalization and enrichment
Structured Intelligence
PDPL-compliant, insight-ready datasets for activation
Trusted outputs power targeting, attribution, measurement, and geospatial analytics.
Meet METL — Our Geospatial ETL Engine
Maddict's location and movement analytics rely on the ability to ingest, integrate, and process a wide variety of complex, unstructured, and often disconnected data sources.
At Maddict, we understand that truly actionable location and movement insights start with the data — how it's gathered, refined, and transformed. Generic ETL tools simply aren't equipped to handle the scale and fragmentation of today's geospatial datasets. That's why we created METL, our proprietary ETL engine engineered specifically for Maddict's advanced geospatial analytics.
Built on years of domain expertise, METL transforms raw, unstructured data into rich, insight-ready intelligence — fast. It's the foundation that powers Maddict's ability to answer the toughest business questions with precision, clarity, and confidence.
Geospatial-Native Ingestion
Purpose-built to ingest complex, unstructured, and disconnected geospatial data sources at scale — without data loss or latency.
Consent-First Architecture
Every data ingestion step validates consent signals against GDPR and IAB TCF requirements before processing.
Blazing-Fast Transformation
Built on years of domain expertise, METL transforms raw, unstructured data into rich, insight-ready intelligence — fast.
PDPL-Compliant Storage
Processed data is stored in full accordance with the Kingdom of Saudi Arabia's Personal Data Protection Law — ensuring accountability at every step.
Privacy & Compliance
Privacy at Every Step
GDPR Compliant
Data sourced from GDPR-compliant aggregators
All raw location data is sourced exclusively from GDPR-compliant aggregators operating under rigorous consent management frameworks.
IAB TCF Aligned
IAB Transparency & Consent Framework
Every aggregator partner operates under consent management platforms aligned with the IAB Transparency & Consent Framework (TCF).
PDPL Compliant
Kingdom of Saudi Arabia Personal Data Protection Law
All data is processed and stored in full accordance with the Personal Data Protection Law (PDPL) of the Kingdom of Saudi Arabia.
Want to Know More?
Power Your Campaigns with Precision Data
Talk to our team to learn how METL-powered insights can transform your targeting, measurement, and attribution strategy.
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